Paulina Porizkova Returns to Estée Lauder as Global Brand Ambassador

Estée Lauder announces that actor, writer, model and anti-ageism activist Paulina Porizkova, will return to the brand as its newest Global Brand Ambassador. Porizkova famously served as a spokesmodel for Estée Lauder from 1988 – 1995, appearing in some of the brand’s most celebrated campaigns and solidifying her legacy as a beauty industry icon. The evolution of the partnership between Estée Lauder and Porizkova marks a new kind of collaboration, with a shared mission to redefine standards of beauty. As one of the most powerful and authentic voices leading the conversation around aging, beauty and self-worth, Porizkova will use her highly influential platform to inspire and empower women around the world to see their value and celebrate their beauty at any age.

“Over the last 30 years, I have become a woman who has a voice, strong opinions and an even stronger sense of self. Estée Lauder approached me to work with them again not despite these values, but because of them,” said Porizkova. “Unlike the first time around, this is more than a job. It’s my purpose - an opportunity to be exactly who I am, to speak only about products I genuinely love and believe in, and to show women around the world that with age comes power and possibility. This is about more than representation. It’s about being seen and celebrated.”

Porizkova will endorse skincare and makeup products that authentically align with her pro-aging values, while driving conversation and fostering community around the topics she is most passionate about.

Download the full press release here: