Estée Lauder | Pure Color Melt-On Glosstick

Available as from mid-March 2025

Click, Melt. Mesmerize. Introducing the NEW Estée Lauder Pure Color Melt-On Glosstick, a transformative melting gloss that provides indulgent comfort, reflective mirror glass-like shine and a lip-plumping effect to make them melt.

Infused with an emollient peptide blend and formulated with lip conditioning oils, the Pure Color Melt-On Glosstick drenches lips in immediate hydration and mirror-like shine. Occlusive polymers allow the formula to heat upon contact for an effortless glide, high shine finish and lasting conditioning effect. Lips are coated in a brazen liquid glaze available in eight shades that complement and enhance the natural lip tone with a high gloss, buildable sheer to medium coverage, all in one click.

Download the full press release here:

Estee Lauder Pure Color Melt-On Gloss Stick Press Release NL

PDF - 1.1 Mb

Availability: Estée Lauder Pure Color Melt-On Glosstick is available (as from mid-March) at all points of sale and on esteelauder.nl.

Recommended retail price:
Estée Lauder Pure Color Melt-On Glosstick €37,-.

High resolution images can be requested via contact@mmbsy.com.

Lyddia Roy

Managing Director, MMBSY Amsterdam

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Paiman Azizi

Senior PR & Brand Manager, MMBSY Amsterdam

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